I recommend using Json – LD where possible.

FREE Online Schema Generator

We can use one of the online schema generators to create the basic schema markup for your web pages. You need to provide some information like the type of markup you want to create, links to your social profiles, logo url etc.

Type

You can choose from:

1. Local Business
   1. Select the type of your local business
2. Person
3. Product
4. Event
5. Organization
6. Website

“Same As” for adding Social Profiles

Fill out the the rest of the fields. You can add all your social profiles in the fields labelled as “Same As”. This is where the knowledge graph extracts information about your social profiles.

Google recommends adding the following social profiles to your schema mark up

• Facebook
• Twitter
• Google+
• Instagram
• YouTube
• LinkedIn
• Myspace
• Pinterest
• SoundCloud
• Tumblr

Geo coordinates (latitude & longitude)

Once you have entered you logo URL, business description, Address, zip code you will need to enter your geo coordinates for locating your business. You could use a free tool http://en.mygeoposition.com/. You can also insert your google map URL.

Example: Schema Mark up

<script type=”application/ld+json”>

{

“@context”: “http://schema.org”,

“@type”: “Place”,

“geo”: {

“@type”: “GeoCoordinates”,

“latitude”: “40.75”,

“longitude”: “73.98”

},

“name”: “Empire State Building”

}

</script>

Show your ratings with Aggregaterating

Stand out with star ratings

Example:

“aggregateRating”: {

“@type”: “AggregateRating”,

“ratingValue”: “5”,

“reviewCount”: “25”

},

Free Schema Generator tool

https://www.jamesdflynn.com/json-ld-schema-generator/

Rich Snippet Generator – HTML5 MIcrodata

http://tools.ranksider.com/rich-snippets

WordPress Plugins for Adding Rich Snippets

There are many plugins available that let you add structured data to your pages and posts. I personally tried WP Structured Data Schema by KCSEOpro.com or All in One SEO. It worked fine but I personally prefer the first method for site wide schema. You could display your web page or post as an:

• article
• video
• event
• recipe
• product
• Service
• Review

Data Highlighter

Data higligheter can be accessed right from your Google Webmasters Search Console. Under “Search Appearance” click on data highlighter.  Add schema with the the built in drag and drop feature in your search console.

WordPress Plugins To Add Rich Snippets

There are many plugins available that let you add structured data to your pages and posts. I personally tried WP Structured Data Schema by KCSEOpro.com. It worked fine but I personally prefer the first method for site wide schema.

• You could display your web page or post as an
• article
• video
• event
• recipe
• product
• Service
• Review

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