30-second summary: In recent research, Channel Factory, a global technology platform, asked more than 1000 US consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19. People are flocking to YouTube for uplifting and mood-enhancing content. 80% of respondents go to YouTube to improve their mood….
30-second summary: According to Magisto, 60% of businesses already spend more than a quarter of their marketing budget on video. Animoto states that 60% of consumers who buy from a brand say they discovered it on social media. Marketers have some common misconceptions that creating videos is too time-consuming, expensive, or complex. Fortunately, none of these assumptions…
30-second summary: A great way to practice your headlines is to find a subject, article idea, or ad online, and write headlines for it, and try to write a better headline than the one that’s already there. Don’t let style overcome content – we all need to infuse a little personality into our copy, but…
30-second summary: The COVID-19 crisis is impacting so many incredible brands — from neighbourhood spots to household names — many businesses have been reeling from the impact of everyone needing to stay home for the good of public health. Fractl’s Marketing Director, Amanda Milligan looked into how various brands are responding to this hardship through…
30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. There has been a sharp drop in automotive sales compared to the 2021 forecast in January, which predicted 16.8 million in total sales and 13.4…
30-second summary: Every successful content campaign understands its audience and knows their pulse. How do you know whether your content campaign is worthy of being viral? Fractl’s first in-depth study into viral emotions found that the most common emotions invoked when consuming viral content were amusement, interest, and surprise. Domenica D’Ottavio shares the key ingredients of…
30-second summary: If you think optimizing your content for Google is tough, then you‘re going to be amazed by how many factors you‘ll have to consider when optimizing your writing for multiple search engines. Two benefits of doing so can be seen in local SEO and voice search. UK Linkology’s Content Marketing Manager, Hannah Stevenson…
30-second summary: In-home media consumption during the quarantine of March 2021, worldwide, shows that 35% are reading more books/listening to more audiobooks, and 44% are spending more time on social media. People are looking for education without getting slumped with an information overload. For example, LinkedIn professionals are going “live” to share data-driven and real…
A content strategy is basically creating and coming up with engaging, sustainable, and of course relevant content which is meant to target your audience or prospective clients. Content marketing strategy, on the other hand, is the process of putting out your content to your target audience in order to promote your brand. Just like other…