Search Engine Optimization has taken the world of digital marketing by storm. With the market presence of engines such as Google, ranking high is essential to your site doing well. But what is it that dictates how high you pop up on Google? The answer is a combination of many factors; the most prominent being…
There is one common misconception about SEO. It is the idea that a digital marketer can immediately guarantee an excited client that within a set number of weeks, they will rank first on Google. However, experienced digital marketers will know the truth is in actuality, much more complex than that. So what to tell a…
For a long time now, we have been asked so many questions concerning which the best marketing strategy for a business is between SEO and PPC. When you Google the same question, the majority of the answers you will get is, “It depends.” Well, these sites never truly answer the question you have been yearning…
For a few years now, there has been a never-ending debate on whether social media marketing is as good as SEO, or even better for traffic generation. There is a concession among webmasters that both strategies are important in search engine rankings. In 2010, both Google and Bing admitted making use of social signals to…
Below we have prepared a well thought and researched piece, that will not only improve your website viewership but also equip you with the necessary tactics required in search engine optimization (SEO). With the presence of mass information on the internet, Google uses several SEO factors to filter and determine what appears top and last….
A content strategy is basically creating and coming up with engaging, sustainable, and of course relevant content which is meant to target your audience or prospective clients. Content marketing strategy, on the other hand, is the process of putting out your content to your target audience in order to promote your brand. Just like other…
This website in the healthcare niche was hit badly by Google’s “Medic’ update on 1st August. To our astonishment, this website saw massive results & quick recovery after removing the Google auto-translate plugin and rating schema from their translated pages. On 1st August 2021, Google released a major algorithmic update, the Medic update that took…
Here are easy and & non-technical SEO Tips that Any Medical Practice can use to rank higher in the Search Engines Everybody in the healthcare industry understands the importance of Search Engine Optimization (SEO). Indeed, SEO can be complex, and ever-evolving Google Algorithm makes it tough. If you’re not an IT or coding brainiac, you…
Already one month of 2021 has come to an end. Most of the medical practices had already started planning for 2021 in the last quarter of 2018. SEO is an integral part of the marketing plan for most clinics & hospitals. Here is what should be on your SEO radar in 2021: Mobile-first indexing Google…
It is sad to see how people are still so obsessed with large volumes of Google traffic that they ignore the value of the visitor’s intention. It is the clarity of mind of the visitors that result in purchases. It will be ideal to increase the volume of Google traffic with the intention to buy…