For a few years now, there has been a never-ending debate on whether social media marketing is as good as SEO, or even better for traffic generation. There is a concession among webmasters that both strategies are important in search engine rankings. In 2010, both Google and Bing admitted making use of social signals to…
Below we have prepared a well thought and researched piece, that will not only improve your website viewership but also equip you with the necessary tactics required in search engine optimization (SEO). With the presence of mass information on the internet, Google uses several SEO factors to filter and determine what appears top and last….
A content strategy is basically creating and coming up with engaging, sustainable, and of course relevant content which is meant to target your audience or prospective clients. Content marketing strategy, on the other hand, is the process of putting out your content to your target audience in order to promote your brand. Just like other…
This website in the healthcare niche was hit badly by Google’s “Medic’ update on 1st August. To our astonishment, this website saw massive results & quick recovery after removing the Google auto-translate plugin and rating schema from their translated pages. On 1st August 2021, Google released a major algorithmic update, the Medic update that took…
On 22nd January 2021, Googl expanded access to advertisers running auction campaigns. It is good news for the advertisers as they now have access to the full range of creative options regardless of how much they buy,
Here are easy and & non-technical SEO Tips that Any Medical Practice can use to rank higher in the Search Engines Everybody in the healthcare industry understands the importance of Search Engine Optimization (SEO). Indeed, SEO can be complex, and ever-evolving Google Algorithm makes it tough. If you’re not an IT or coding brainiac, you…
Already one month of 2021 has come to an end. Most of the medical practices had already started planning for 2021 in the last quarter of 2018. SEO is an integral part of the marketing plan for most clinics & hospitals. Here is what should be on your SEO radar in 2021: Mobile-first indexing Google…
According to CBRE, the international real estate consultancy, the UAE has the highest number of food and beverage outlets, per capita, in the world. The competition is tough. Restaurants need to find new ways to engage with their customers on social media. Restaurants must know what makes the customers try a new restaurant. Word of…
The Root of Human Connection in Healthcare Marketing & Communications Is Empathy. (Patient Experience Summit 2021) Cleveland Clinic is a perfect example of using empathy to connect to patients on the internet. They understood the emerging health issues in the society and created content around the same. The result was phenomenal Cleveland. Let’s look at…
Time Apollo Hospitals started a monthly WhatsApp Messenger Marketing campaign in 2015. Geographic Reach Apollo organized location based WhatsApp chats to connect with people located in India as well as Overseas. Campaign People were given the opportunity to discuss health issues with a specialist. Goal of WhatsApp Marketing Campaign To increase the number of inquiries….