This website in the healthcare niche was hit badly by Google’s “Medic’ update on 1st August. To our astonishment, this website saw massive results & quick recovery after removing the Google auto-translate plugin and rating schema from their translated pages. On 1st August 2021, Google released a major algorithmic update, the Medic update that took…
The Root of Human Connection in Healthcare Marketing & Communications Is Empathy. (Patient Experience Summit 2021) Cleveland Clinic is a perfect example of using empathy to connect to patients on the internet. They understood the emerging health issues in the society and created content around the same. The result was phenomenal Cleveland. Let’s look at…
Time Apollo Hospitals started a monthly WhatsApp Messenger Marketing campaign in 2015. Geographic Reach Apollo organized location based WhatsApp chats to connect with people located in India as well as Overseas. Campaign People were given the opportunity to discuss health issues with a specialist. Goal of WhatsApp Marketing Campaign To increase the number of inquiries….