SEO for NFTS | Best SEO Strategy For NFTs in 2023

SEO for NFTs is different. A good SEO strategy can skyrocket your NFT sales before and after the public launch. The results are long-term, unlike influencer marketing which only creates hype, and results in a sharp drop in the floor price after the launch of the project.

The last buyers often have their money stuck in the project. There are a number of ways in which to market NFTs and sell them. It is important to choose the right platform for marketing and selling NFTs. With SEO you can get continued sales even after the hype is over. I learned this the hard way after losing around $1000 in the first two days of the NFT journey.

What are NFTs?

Non-fungible tokens (NFTs) are unique digital assets that can be traded on the blockchain. They are also known as non-crypto currencies or crypto collectibles. NFTs are digital assets that can be obtained in exchange for cryptocurrency, a blockchain currency. Non-fungible cannot be replaced with something else.

For example, if someone borrowed your dog, they cannot just replace your beloved pet with another dog or animal instead. However, a dollar is fungible. Every dollar is easily interchangeable with another.

How Do NFTs Work?

In order to successfully execute an NFT SEO strategy, it is important to have a clear understanding of how search engines work.

NFTs are digital assets that allow users to buy and sell digital assets on the blockchain. They are digital representations of real-world assets like gold, stocks, and bonds. They can be created and traded on the blockchain in a similar way that normal cryptocurrencies are traded.

Non-Fungible Tokens (NFTs) are digital collectibles that exist permanently on the blockchain. They are an extremely lucrative way for digital artists to monetize their work online. There is at least one downside to NFTs – they are not fungible, which means they cannot be exchanged or mixed together.

How to Market NFT and Sell Through your website?

NFT is the next step in the evolution of cryptocurrency. You can now create your own tokens on the NEO blockchain. The NEP-5 standard allows you to create your own tokens on the NEO blockchain that can be used in a variety of ways. You can create your own tokens which act as utility tokens, voting tokens, or platform tokens. To get started, you need to create an account with your NEO wallet.

marketing NFTs can be done through PR and influencer marketing
SEO is important to help your NFT website rank higher on the search engines
Multiple marketing strategies are necessary to increase profits from each sale

What is Search Engine Optimization for NFTs?

SEO is the practice of improving a website’s rank in search engine results pages (SERPs) by creating high-quality content that is optimized for search engines. The goal of Search engine optimization is to ensure that your NFTs are optimized to enhance their online visibility on the search engines.

Using SEO for nonfungible tokens will give you a continuous flow of buyers from Google. As your NFT site moves to the first page of Google within 30 to 90 days. We must understand that a new NFT marketer cannot outrank big, well-established websites with Google’s algorithm changing all the time! You need the help of an SEO expert who understands NFTs and SEO both equally well.

SEO services can be expensive, but they’re worth it, as your NFT will not have short a life at the mercy of the influencers who hype up a project and then leave it to die. With SEO your NFTs will always have sufficient buyers. if you want to increase your traffic and visibility. There are many different ways to achieve high rankings, and each website requires a different approach. The most important factor in optimizing a site is quality content; everything else (including keyword selection, on-page optimization, and link building) is secondary.

Why do you need SEO for Promoting Your NFTs?

Most NFTs are largely promoted through Twitter and Discord through influencers. Most influencers create hype about the project that dies off after a few weeks of its public launch. Then Influencers move to their next project. Such artificial hype attracts lots of flippers. SEO can attract buyers for life. That can attract more buyers.

NFTs lose popularity after sometime
Most buyers come from short-term social media campaigns
The value of an NFT is determined by the number of buyers willing to pay for it
SEO is one of the best ways to reach new buyers
You can promote different utilities attached to your NFTs which are hard to rank on Google because of the high competition

SEO for NFTs can be a long-term profitable, scalable way to gain traffic, buy customers, and establish brand awareness.

SEO for NFT (Non-Fungible Token) Sites

The most important thing to remember when doing SEO for NFT (Non-Fungible Token) sites is that you need to keep in mind that NFTs are different from more traditional websites. For example, NFTs are not subject to the same ads, and the NFTs are not going to age like an article on a traditional website. SEO for NFT sites is not always straightforward. Google is particularly strict in the “Your Money, Your Life” ( YMYL ) search space. Sites that want to do SEO for NFTs should make sure they have the right keywords and optimized content for their audience.

You can improve your online rankings by engaging in SEO activities such as:

Structuring your website for Google search
Registering your website and having it indexed by Google
Ensuring the content you publish is high quality and original
Conducting keyword research to help you create quality content

NFT SEO Strategy# 2: Optimise Your Site For Speed

Improving website speed is important for ranking in search engines. There are a number of ways to improve site speed, including reducing the number of HTTPS requests, compressing files, and using caching. Minimizing the number of plugins can also help to improve site speed. Increasing the loading time is the first strategy you can use for attracting more visitors to a website. Google and other search engines use site speed to rank websites. As a result, you should take the following steps to make their websites load faster.

Using a fast host or moving their website to a better host if your current load time is too slow, compressing your files and using smaller files if you can, minimizing the number of HTTPS requests, optimizing the size of images on your website, using website caching to increase speed, and reducing the number of plugins on your NFT website.

NFT SEO Strategy# 3: Ask Influencers to link back to your website

Influencers can do much more than just promote your project on social media. Every time, they post about your project, they can add a link to your website. This works best before the minting phase as you will attract lots of traffic to your site. These are the people who wish to get whitelisted for the minting phase. Traffic is a great signal to Google that people find value in your site and brand.

Traffic boosts your rankings, as long as the on-page SEO is done correctly on your website. Use influencer marketing to create engaging content, drive traffic, and boost your rankings.

NFT SEO Strategy# 4: Leverage The Power Of Bloggers To Earn high-authority Links

To enhance the visibility and awareness of an NFT project, you can start guest posting on relevant sites that talk about NFTs. You can engage an outreach expert, who can find bloggers who write about NFTs. As the space is relatively new, there are not many bloggers. However, there are many sites that list new and upcoming NFTs on their site. Every time they link to your NFTs site, Google sees it as a positive signal and boosts the ranking of your site. Such sites also send out traffic to your website and social media profiles. Guest posts on high-authority (popular sites) can help increase brand visibility and trust.

You can automate the outreach process with email automation tools like Pitchbox, Mailchimp, and Activecampaign. You can also create an email sequence to follow up with the bloggers. You can hire an expert email sequence writer from Fiverr, or you can buy Writecream, an AI email writing tool that comes with DFY email sequences for direct outreach. Pressfarm provides a package that includes creating a customized media list and media database of journalists, bloggers, and influencers. This will allow you to do extended outreach for your brand for up to a year.

NFT SEO Strategy# 5: Get Traffic From Your Discord Community

Use social media platforms to build a larger audience and collaborate with other like-minded individuals. To maximize the chances of your NFT’s success, focus on creating an NFT community and sharing informative posts about your collection. Provide value to your audience and focus on providing a reason for them to invest in NFTs.

By building an engaged NFT community, you can increase brand awareness and drive traffic to your site. To build an effective NFT community, it is essential to establish trust and credibility with your audience. Create engaging content for your community, publish it on your website, then add a link to your new blog post under “announcements” that will keep your audience coming back for more. Work together with other stakeholders in the ecosystem to create a cohesive platform for success.

NFT SEO Strategy# 6: Boost Engagement and Traffic with targeted Content Marketing

Keyword research to find low-competition keywords
Select blog topics that are engaging
Create valuable and helpful content that is relevant to your target audience
Create readable and easy-to-understand content with links to other relevant content
Regularly publish new content in order not to lose ground in the competition.
SEO creates engagements through press releases and social media platforms
More engagement results in higher rankings on Google and improves your SEO results.

NFT SEO Strategy# 8: List Your NFT Project in Different Markets

List your NFT project in different markets to increase your chances of selling it.
Choose a platform that fits the scope of your project. You can see the list here
To boost your sales, you can list your NFT at trackers like NFT Hunters.
List your NFT project in different markets to increase brand visibility.
Use SEO to increase traffic to your NFT project pages.
Use social media and email marketing to reach potential buyers and collaborators.
Getting links from different markets further enhances the trust score and the authority of your website.
The higher the authority and the trust score of your website, the higher you will rank on Google

NFT SEO Strategy# 10: Hold Regular AMA Sessions

Hold regular AMA sessions to introduce your community to a new project.
The community can use this opportunity and platform to understand more about the project, interact with the project leaders, and know what plans they have for the future.
If you want to attract new users to your project, start by holding AMA sessions on large Telegram chats and YouTube channels.
Follow it up with an internal AMA session inside your community in Discord and Telegram. Lastly, don’t forget to reward those who participate and remain active during your AMA sessions.
You can send traffic to your website during the AMA to register for Giveaways. Such traffic and engagement on the website further improve your Google rankings.

FAQs

What is the difference between NFTs and Cryptocurrency?

NFTs are “non-fungible-tokens” cryptographic assets on a blockchain distinguished by their unique identification codes and metadata. e.g. art collectibles. Cryptocurrency is fungible – meaning that they are interchangeable, with no identifiable differences. NFTs are bought with coins e.g. Etherium and Solana.

Why is SEO Different for NFT Sites?

SEO relies on content. In fact, 80% of success on search engines comes from the content we create on helpful topics. However, most NFT minting sites are very small and have very limited content. However, if you hire an SEO expert for NFT sites, they would know how to rank a site with limited content as well. NFT sites require different SEO techniques than traditional websites because of the way they are structured. NFT sites need to be optimized for a mobile-first indexing environment and for quick loading times.

Conclusion

To increase your visibility on organic search, you should do effective SEO. Some things you can do to increase your website visibility include; structuring your website for Google searches, and getting your website published on online directories. You must ensure Google and other search engines have verified your website domain as secure. Register your NFT website of a marketplace with Google My Business to rank at the top of SERP, ensure the content you create and publish is high-quality and original, have the blog section of your website and generate more pages; ensure your article titles are completing for their target audience and conducting keyword research to help you create quality content to publish. All these tasks can get laborious if done alone, but collaborating with an SEO agency that has experience with SEO can help improve your NFT website ranking higher in the search engines. To increase visibility on organic search, submit your content to the right media outlets.

We are a leading Non-Fungible Tokens (NFTs) marketing agency offering the best SEO services for NFTs. Contact us for NFT SEO strategy that can skyrocket your NFT sales.

SEO For NFTs