According to CBRE, the international real estate consultancy, the UAE has the highest number of food and beverage outlets, per capita, in the world. The competition is tough. Restaurants need to find new ways to engage with their customers on social media. Restaurants must know what makes the customers try a new restaurant. Word of…
The Root of Human Connection in Healthcare Marketing & Communications Is Empathy. (Patient Experience Summit 2021) Cleveland Clinic is a perfect example of using empathy to connect to patients on the internet. They understood the emerging health issues in the society and created content around the same. The result was phenomenal Cleveland. Let’s look at…
How to do a Social Media Audit? If you are a business owner who wants to measure the success of your social media campaigns, set KPI’s and measure the outcomes. Then, I strongly suggest you carry out a social media audit prior and after starting a digital marketing campaign. Before I dig deep into why…