With the last phase of the rollout taking place back in August 2021, the Core Web Vitals update is already here. This means that we can now move on from preliminary assessments and identify some common patterns. Our extensive Core Web Vitals study covers the following areas: Taking historical data, we reviewed how update-ready both mobile and desktop websites…
In our most recent SEO Reality Show episodes, we took readers through the agency’s process for setting up and launching Edelweiss Bakery’s blog: Finding potential topics Preparing a content plan Choosing an impactful blog theme Creating technical instructions for third-party content writers tasked with bringing the content to life. In the meantime, the bakery’s web developers installed a…
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays. “COVID itself has changed the way that people interact with businesses online,” said Amanda Jordan, director of local search at LOCOMOTIVE Agency, in her session at SMX Next, “which means that search engines, businesses and marketers had to pivot to meet…
Google’s John Mueller said that semantic HTML is not a quality signal used in Google Search for ranking purposes. An SEO said “Proper HTML semantics and tag hierarchy must be a quality signal.” John Mueller responded saying “I don’t see it as a quality signal.” But it is not something that does not help Google….
Google has once again said that if you see significant changes in your Google search visibility it likely has nothing to do with how fast or slow your site is. John said in a hangout last Friday, “I would not assume that making a website from really slow to really fast would cause a significant…
Google’s John Mueller said in this past Friday’s hangout that in rare situations some sites can get stuck in some sort of algorithmic penalty limbo or black hole state and not be able to recover because Google stopped updating that algorithm. He said this can lead to some sites not being able to recover for…
Every website relies on Google to some extent. It’s simple: your pages get indexed by Google, which makes it possible for people to find you. That’s the way things should go. However, that’s not always the case. Many pages never get indexed by Google. If you work with a website, especially a large one, you’ve probably noticed…